The iconist: the art and science of standing out
(Book)
Description
"With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods"--
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Citations
Mustard, J., & Slotemaker, M. (2019). The iconist: the art and science of standing out. BenBella Books.
Chicago / Turabian - Author Date Citation (style guide)Mustard, Jamie and Mark, Slotemaker. 2019. The Iconist: The Art and Science of Standing Out. BenBella Books.
Chicago / Turabian - Humanities Citation (style guide)Mustard, Jamie and Mark, Slotemaker, The Iconist: The Art and Science of Standing Out. BenBella Books, 2019.
MLA Citation (style guide)Mustard, Jamie, and Mark Slotemaker. The Iconist: The Art and Science of Standing Out. BenBella Books, 2019.
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Record Information
| Last Sierra Extract Time | May 13, 2025 06:50:08 PM |
|---|---|
| Last File Modification Time | May 13, 2025 06:50:45 PM |
| Last Grouped Work Modification Time | May 13, 2025 06:50:14 PM |
MARC Record
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|---|---|---|---|
| 001 | ocm1084502635 | ||
| 005 | 20250210225153.0 | ||
| 008 | 190207s2019 txu g a e 001 0 eng | ||
| 010 | |a 2019015073 | ||
| 020 | |a 9781948836418 |q (hardcover) | ||
| 040 | |a MvI-LONL |b eng |c MvI-LONL | ||
| 100 | 1 | |a Mustard, Jamie, |e author. |0 http://id.loc.gov/authorities/names/no2019151330 | |
| 245 | 1 | 4 | |a The iconist : |b the art and science of standing out / |c Jamie Mustard. |
| 264 | 1 | |a Dallas, TX : |b BenBella Books, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 256 pages : |b illustrations ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Interior illustrations by Mark Slotemaker (colophon). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods"-- |c Provided by Amazon.com. | ||
| 650 | 0 | |a Attention. |0 http://id.loc.gov/authorities/subjects/sh85009391 | |
| 650 | 0 | |a Attention-seeking. |0 http://id.loc.gov/authorities/subjects/sh85009398 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Success. |0 http://id.loc.gov/authorities/subjects/sh85129587 | |
| 700 | 1 | |a Slotemaker, Mark, |e illustrator. | |
| 907 | |a .b26221640 | ||
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